Inside the success of the Pink Ribbon Foundation
As a grant-making trust with little infrastructure, the Pink Ribbon Foundation has no office and a tiny workforce – but it does achieve impact. The Foundation makes grants to breast cancer charities and organisations. Its fundraising – from corporate partners, clubs and individuals – enables them to help 30 to 40 good causes every year.
Lisa Allen, Head of Corporate Partnerships, PR and Events at the Pink Ribbon Foundation, gives us insight into how they have achieved success – including raising nearly £1,000,000 with Hastings Direct.
(Thank you to our supporter ID&C for organising the interview www.idcband.com )