Kiri Bloore as New Ambassador

The Pink Ribbon Foundation is delighted to announce Kiri Bloore as the latest Ambassador of its SHOOT4PINK initiative.

Kiri is an English television presenter and broadcast journalist and has been on our TV screens for almost a decade, most recently having been seen on Dave covering the David Hayes fight as well as Quest for the World Rally Cross, including the world feed. Kiri is also an established name in the fashion and entertainment industry appearing on E! The Royals, and was also lead reporter for TLC at the Royal wedding of the Duke and Duchess of Cambridge. Kiri is no stranger to the red carpet and was celebrity reporter for Fashion One TV show ‘Front Row.’

Kiri BlooreEach year 55,000 women and around 350 men in the UK are diagnosed with breast cancer and sadly the disease claims the lives of around 12,000 women each year. One in eight women in the UK will develop breast cancer at some point in their lifetime but the good news is that, more people are surviving the disease than ever before.

SHOOT4PINK aims to encourage women to keep fit and healthy in order to reduce their risk of breast cancer in the future.  Having produced and co-hosted football show, Jimmy Bullard and Jason Cundy Kicks Off, on London Live and currently working for Arsenal TV, One World Sports and Indosat, as well as hosting 3 hours live weekly on Saturday for Fan TV on Sky talking all things football, Kiri is well placed to support the Foundation and promote the message behind SHOOT4PINK.

We are delighted to welcome Kiri and appreciate her giving up her time to support our vital work.  We are working on some fantastic campaigns and look forward to keeping you all updated with our progress and news.

More information about the Pink Ribbon Foundation can be obtained from  To find out more about Kiri and all her latest news, visit