| Every year the Pink Ribbon Foundation and inthePINK magazine embark on a national advertising campaign to promote the start of Breast Cancer Awareness Month and the launch of the magazine on the newsstand.
Both consumer and trade press carry the message and these titles include:
- Closer (circ. 540,044)
- Sainsbury’s Magazine (circ. 280,515)
- Vogue (circ. 160,398) – insert logo
- Press Gazettes (circ. 5,609) – insert logo
- WI Home & Country Magazine (circ. 42,736) – insert logo
- ES Magazine (circ. 380,000) – insert logo
- Into Soap (circ. 80,000)
- Decanter Magazine (circ. 30,000) – insert logo
- Convenience Stores (circ. 50,000) – insert logo
- MBR (circ. 11,249) – insert logo
- Cakes & Sugarcraft (circ. 30,000)
- Retail Newsagent (circ. 16,563) – insert logo
- Pro Wholesaler (circ. 6,008) – insert logo
- Grocer (circ. 42,272)
- B Magazine (circ. 167,371) – insert logo
- Bliss for Brides (circ. 32,000)
- Elle (circ. 203,584) – insert logo
- Human Resources Magazine (circ. 25,345) – insert logo
- Independent Nurse (circ. 17,384) – insert logo
- More (circ. 275,620) – insert logo
- Top Sante (circ.157,676) - insert logo
[Insert copy of the adverts 1) advertising opps 2) to buy 3) with the cover]
Closer magazine
The 2005 cover girl of inthePINK magazine, Caroline (Monkey) Monk, has recently agreed to become a Patron of the Pink Ribbon Foundation. Her support in the fight against breast cancer has resulted in much exposure within her weekly column of Closer magazine. Reaching over 500,000 people this coverage has been crucial in raising awareness of this terrible disease as well as the Foundation and inthePINK magazine
WHSmith
inthePINK is on sale nationally via WHSmith Travel and High Street. For the second year running inthePINK secured the No. 1 Magazine of the Week promotion.
T-shirts
In 2005 limited edition, handmade t-shirts have been designed by Lisa Allen of Xcess Media. They feature the inthePINK ‘bow’ and are available as a vest (black) size 8-10 or a t-shirt (black) size 12-14. Both styles are priced at £10 with £2 from every garment sold going to Pink Ribbon Foundation. To get your hands on one contact Xcess Media on 020 8289 3410.
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LBC Radio
On Wednesday 28 September 2005 (the launch day of inthePINK magazine), Kate Chubb and Lisa Allen publishers of the magazine, spoke on the breakfast show about the launch of the magazine and the its launch party being held that night.
The Wright Stuff
On Friday 30 September 2005 Caroline Monk’s boyfriend, Matthew Wright, plugged and showed inthePINK magazine on his Channel FIVE morning show The Wright Stuff, requesting that everyone go and buy a copy and support the cause as well as his ‘beautiful girlfriend’.
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